So after The End launched in August, the next project out of the blocks that I am immensely proud of, since it was one of my first commissions in the job, is the fantastic start up Inensu‘s Closet Swap. Like Sweatshop, it was conceptualised as a playful way of getting young people thinking about the choices they make in fashion.
Not about ethical fashion, but more about sustainable fashion, the site feeds off your Facebook social graph and lets you swap clothes for points (the more sustainable, the more points you get) with your mates. There are leaderboards too.
The iPhone buddy app which launches soon, lets you snap a wanted item while you are out and about and post it to your FB wall as a fashion SOS. It also tells you all about sustainable designers to look out for in the shops, and tells you where your nearest charity and vintage shops are.
I expect to see some really interesting stories coming out of this, and it’s already been nominated for a Bima Award!
Grab the trailer. Or just watch it.