Category Archives: bigmedia

Ads, DVRs, people and their dogs

This article has some interesting new Nielsen data to show what TV viewers who own DVRs already know – that you don’t always forward through the ads even if you own a DVR.

Indeed, some people actually enjoy ads – my sister loves them. Some of the are completely relevant to me – I am a sucker for new cleaning goods. I don’t shop in supermarkets, so the ads are the only way for me to find out about stuff like that.

Even when I am watching a DVR-ed programme, sometimes I a) forget to forward through them or b) use the ad break as a nautral toilet break/social time/drink-and-snack-making moment.

People are also still quite likely to tune into their fave TV prog at the same time as the rest of the world, which I still think is something a lot of people like to do – it’s that feeling of remote connectedness.

Technology like this lets you have more control over how you use your time – it can help you create breaks to do or experience other stuff.

What I especially like about this article is the dog in the picture (which I shan’t post here). He looks like he is fed up watching the ads and is desperate for his owners to fast forward. Or he has just seen a great ad for the latest dog chow. Or he is desperate for a wee and is urging his parents to take him for one during the ads.

Big Media still in the dark

Why don’t Big Media get it yet?

The New York Times reports that Viacom has demanded that YouTube removes 100,000 of its clips from the site, uploaded mainly by the very people it is desperate to keep as the “audience”. If you listen to what YouTubers say about such clips, their take is characteristic of the culture of media that is growing. By letting the “audience” sort out and share the clips it likes most, which “it” thinks other people might like too, there is a great attention generating thing that happens. Some who stumble across such clips while on places like YouTube may never have bothered to watch the Daily Show before. Hard to believe, I know. But by stumbling on it there, who knows – they might be drawn to watch it properly on the tv (cos that screen is still useful to many you know).

Same goes with music clips and film snippits. Anyone who has spent enough time on the web knows this happens.

Boing Boing makes some more serious points about the “shockingly bad behaviour” displayed by all the corporates involved:

YouTube can’t afford to just let any lunatic — including the savage pricks at Viacom — indiscriminately censor the content it hosts. That’s not fair to its customers.