I just had my usual email newsletter from TopShop – you never know what you don’t actually need – and was interested to see the Kate Moss collection preview. UK papers, and especially our great-for-toilet-reading magazines such as Heat, have been full of “exclusive” previews of the clothes. This is the line she has famously “helped to design”.*
Anyway, the point is, there was a link to a video podcast of what looked like Kate talking/modelling the gear. But when you get to the page you have no option to download or subscribe to the podcast unless you have an iPod. ie it just automatically launches iTunes. It is as if they don’t
know care that anything else exists. Or else they assume that the people they appeal to, who like fashion, have an iPod as a rite of passage.
Just ticks me off. I don’t have a video iPod, but I have an Archos. And I would quite like to see it please. I am sure I can eventually find the feed by subscribing to it via iTunes, but that is not quite the point now is it?
*She has pulled out stuff from her wardrobe and said “do that”.