Big Media still in the dark

Why don’t Big Media get it yet?

The New York Times reports that Viacom has demanded that YouTube removes 100,000 of its clips from the site, uploaded mainly by the very people it is desperate to keep as the “audience”. If you listen to what YouTubers say about such clips, their take is characteristic of the culture of media that is growing. By letting the “audience” sort out and share the clips it likes most, which “it” thinks other people might like too, there is a great attention generating thing that happens. Some who stumble across such clips while on places like YouTube may never have bothered to watch the Daily Show before. Hard to believe, I know. But by stumbling on it there, who knows – they might be drawn to watch it properly on the tv (cos that screen is still useful to many you know).

Same goes with music clips and film snippits. Anyone who has spent enough time on the web knows this happens.

Boing Boing makes some more serious points about the “shockingly bad behaviour” displayed by all the corporates involved:

YouTube can’t afford to just let any lunatic — including the savage pricks at Viacom — indiscriminately censor the content it hosts. That’s not fair to its customers.

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