First, the news earlier in the week was that MTV had stuck its foot into virtual worlds by creating Virtual Laguna Beach in There.com, to run alongside the TV show.
Now, the New York Times writes that MTV Will Acquire Maker of Music-Oriented Games.
It is buying Harmonix, which made the PS2 game GuitarHero.
‘It is about people coming to MTV who are passionate about music and wanting to interact on deeper and deeper levels,” said Christina Norman, the president of MTV. ‘It’s not just about wearing the T-shirt.’
Shame it’s not in Second Life, but maybe it had something to do with the teen grid and conflicts in ages blah.
Anywway, I think it is a brave attempt to update themselves. Let’s see how it goes. So GuitarHero for There.com? SL?