Indeed, the “secret” of lonelyGirl15, one of YouTube’s biggest stars is out. It is an experiment in performance – Danah Boyd has a good analysis of lonelygirl15.
It was about narratives, identity, and about the responses and the reactions it caused from YouTubers who were hooked. Now the mystery is gone, will it be as compelling? I doubt it.
You get the sense that everyone feels a bit deflated now that they all know they were right. Why bother engaging with it anymore if the mystery has gone?